On September 10th, MOTINOVA, a global electric assist system supplier in the two-wheeled transportation industry under Midea Industrial Technology, held a ceremony to celebrate the successful relocation and opening of their new factory in Shunde. Han Zhibang, Director of the Shunde Economic Promotion Bureau, Wang Zhaolei, General Manager of MOTINOVA, and other related leaders and guests attended the celebration.

▲Speech by Wang Zhaolei, General Manager of MOTINOVA, welcoming all leaders, guests and partners to witness the official opening of MOTINOVA's new factory in Shunde.

Welcome speech by Wang Zhaolei, General Manager of MOTINOVA: In recent years, with the development of healthy living, the development of E-Bike electric assist has been growing rapidly, especially in developed regions such as Europe and the United States, with broad market prospects. The electric assist system is the core component of the electric assist bicycle. As a pioneer in the electric assist industry, MOTINOVA should fully leverage its product advantages, strive for excellence in product quality, continuously innovate, and lead the global E-Bike trend. Mr. Wang welcomes all leaders, guests, and partners to witness the formal launch of MOTINOVA's new factory.

When talking about the relocation and opening of the new factory in Shunde, General Manager of MOTINOVA Mr. Wang, in an interview with BIKETO News, said, "Based in Shunde, covering China, and radiating Southeast Asia. The opening of the Shunde factory is of great significance to MOTINOVA. Firstly, Shunde's location advantage is very prominent, and MOTINOVA will fully leverage Shunde's location advantage and industrial chain advantage in the coming time, which is close to suppliers, close to customers, and can also establish a closer connection with the new factory in Vietnam. The opening of the Shunde factory will open up a broad market space for MOTINOVA and bring more market opportunities."

The establishment of the Shunde new factory further strengthens the confidence of the Midea Industrial Technology Group in expanding and strengthening the e-bike business, sending a stronger signal to the market and the industry. Backed by Midea's headquarters, the Shunde new factory is more conducive to internal resource integration and collaboration within the company. Being in the vicinity of the Fortune 500 companies, MOTINOVA will grow faster, be more determined to increase research and development investment, improve manufacturing processes, increase the self-sufficiency rate of product components, and lay a solid foundation for future high-speed development.

▲Welcome speech by Han Zhibang, Director of Shunde District Economic Promotion Bureau.

▲MOTINOVA staff introduced the latest product technology to leaders and guests

MOTINOVA has three major motor "series families" - MIGIC, PEGASI, and VOLANS, which cover the mid-drive motor and hub motor with different segmented market demands. With its brand technology characteristics of "smart, silence, strong, and smooth", it provides the most convenient electric-assisted driving system solutions for E-BIKE manufacturers.

As a supplier dedicated to providing electric-assist drive system solutions for global E-bike manufacturers, MOTINOVA has always focused on technological innovation and product quality improvement. It has independently developed, produced, and manufactured core components of its own generator products, such as torque sensors and controllers, and the self-supply rate of the overall components exceeds 55%.

▲MOTINOVA has quickly introduced the flat wire technology to the automotive industry, improving the efficiency of motors.

MOTINOVA has introduced advanced motor production experience and production line automation experience from Midea, resulting in more stable motor quality. The fully automated production line ensures the stability and consistency of the motor's quality.

▲E-bike equipped with MOTINOVA mid-mounted electric power-assist system

▲Photo of leaders and guests for commemoration

After the celebration ceremony, the leaders and guests walked together into the production line of MOTINOVA Shunde new factory, and gained a deep understanding of the entire process of how a motor is processed and assembled from individual components to a complete product.

▲The production line includes multiple assembly processes such as end cap assembly, stator assembly, rotor assembly, and intermediate shaft assembly

▲Materials are neatly stacked in raw materials area

Thanks to Midea Group's experienced large-scale lean manufacturing system, complete supply chain system, large-scale procurement advantages, and the Vietnam factory that had been put into production in 2022, MOTINOVA's ability to ensure supply chain security and supply stability is highlighted. Now that MOTINOVA has relocated to the Shunde new factory, it can further leverage its supply chain advantages to ensure stable product quality.

The inauguration ceremony of MOTINOVA's new factory in Shunde has come to a successful conclusion. This is an important milestone for both MOTINOVA and Midea Industrial Technology. With the launch of the new site, we look forward to a brilliant future of "smart manufacturing". We hope that MOTINOVA will bring us more surprises in the future, provide high-quality products and services to our customers, and provide more comprehensive electric assist drive system solutions for the global two-wheeled travel industry, contributing more to the development of the E-Bike industry.

About Midea Industrial Technology

Midea Group's Industrial Technology Business unit is driven by technology as its core. It brings together the core technology forces in the fields of "green energy" and "industrial core components", and has multiple brands such as GMCC, Welling, CLOU, Hiconics, Servotronix, MR, Motinova, Meiken, Toshiba, Sunye, etc. It provides global industrial customers with green, efficient, and intelligent products and technology solutions, creating a better life for billions of end users.

Currently, Midea Industrial Technology has established 28 R&D testing centers in China, India, Japan and other countries, with a cumulative authorization of more than 5,600 patents. In 2022, it invested over 1 billion in research and development, continuously increasing its investment in core and cutting-edge technologies. Its products cover high-precision core components such as compressors, motors, chips, valves, reducers, automotive parts, motion control and automation, high and low voltage inverters, energy storage and heat dissipation components.

With the vision of driving everything with technology, Midea Industrial Technology uses innovative technology to promote the world's industrial progress towards efficient, reliable, green, innovative and open industries.