Recently, 42 bicycle dealers from the Netherlands paid a visit to the production base of MOTINOVA, a brand under the Midea Industrial Technology, which specializes in green transportation and smart short-distance travel. As a drive system service provider, MOTINOVA has rapidly developed in one of the most professional system solution providers in the E-Bike field under the comprehensive empowerment of Midea Group's R&D, manufacturing, and brand capabilities. Currently, MOTINOVA has been exported its products to more than 30 countries around the world.
MOTINOVA Vietnam factory manager Shi Zongcheng and European business representative Arno received the Dutch dealer team.
Since its establishment in 2016, MOTINOVA has been constantly pushing forward technological innovation and industrial upgrading. According to the manager of the Vietnamese factory, Stone Zongcheng, MOTINOVA has five industry-leading advantages, including the reliability of global trade compliance for motor products, the high energy efficiency and long battery life of electric auxiliary systems, efficient assurance for delivery, high-speed response to customization demands, and the ability to directly reach dealer stores in European regions for after-sales service.To support the globalization service strategy, MOTINOVA set up a factory in Vietnam in 2019. In 2022, the Vietnam factory has transformed into a digital intelligent factory and become a benchmark for production efficiency and product quality in the industry. The Dutch distributor team visited the production line in Vietnam factory. The automatic production line for the MIGIC series of mid-drive motors including material loading to products off the assembly line, continuously improving standard of production management of digitalization and intelligence and the efficient production rhythm of 45 seconds per motor empowered by production management system of Midea system left a deep impression on the Dutch Dealer Team.
In addition to the Vietnam factory, MOTINOVA's another factory in Shunde District, Foshan City, will officially come into operation in September 2024. The two production bases will make good use of the geographical advantages to complement each other and play a better role in meeting the needs of global e-bike customers. The exchange activity received high praise from 42 Dutch bicycle dealers and will lay a solid foundation for MOTINOVA's development in the European market. MOTINOVA looks forward to cooperating with more global E-Bike brands and assembly plants to explore new markets and opportunities.